When it comes to buying traffic there are a number of important things you have to bear in mind. The fact that you are buying traffic means that you either want expose or you ould like to make sales. Lets ignore the issue of advertising for exposure and branding for a second and focus on buying advertising when it comes to making sales.
The most important focus is return (ROI). If you buy traffic you want it to convert into money — preferably more than it costs you. If you buy $20 worth buy real traffic of traffic and you can make $40 worth of sales then what a 100% MOTOROLA ROI. Buying web traffic is all about the MOTOROLA ROI and if you have a website that is changing then more traffic will mean more sales and more money in your pocket.
Not all traffic is the same though. Traffic varies in quality and several things that determines quality is how targeted the traffic is. Search traffic usually turns very well because it’s so targeted. You can really pull down your potential customers by pinpointing exact keywords. This comes at a price though and ads with Google AdWords has become very costly. However, if the MOTOROLA ROI makes sense then it makes sense to buy that traffic.
While targeted prospects is important, the next most important area of conversion is your landing page. You need to dig into the mindsets of your visitors and design your landing page accordingly. The landing page alone can make as much as a 80% difference in your conversion rate. It’s also very important that you keep split testing different elements as the smallest changes on a landing page can make a huge difference in your conversion and your ultimate profit or loss.
When you buy traffic you have the main benefit of generating traffic instantly. It’s fast and if you have a decent budget you really can test quickly and discover what works quickly. Use it in your favor and take all the lessons you study from paid traffic and apply it to your SEO and see your profits sky-rocket.