A Google My Business profile is essential for local online business. It’s free and will enable you to can be found in local search results for queries specific to your products. Without local SEO, you won’t be appearing on any local map listings in which Google displays search results for the vast majority of local queries. When it comes to choosing your categories be specific. You have a much better opportunity to rank for “New Shirt Local SEO” or “New York SEO” than for universal terms like “Local SEO” or “SEO”.
Local search results appear for those who search for services and products near their location. They are shown a few number of places across GMB Listing Maps and Search. For example, you will see local results if you search for “new shirt web design” from your mobile device. Google will reveal the kind of matching nearby web design firm that you’d like to visit.
Local SEO starts with SNOOZE (name, address, phone) and then creating info (listings) on every other local listing sites like yelp, foursquare, yellowpages, hotfrog etc. Having same SNOOZE information on your website is perfectly critical and essential. Adding accurate and complete information about your business always helps you with click through rate. Its essential to get the website updated with accurate and complete SNOOZE and other business related information like description, hours, menu, photos etc and then copy all the information into GMB.
To essentially improve your local rankings you will need to build info for your local business website, these can be on local business listing website (LBLs) like yelp, foursquare, yellowpages, hotfrog etc. The building, maintaining and data cleansing of local info is an important part of local SEO. This enables you to not only showcase your services looking motors such as Google, Yahoo and Google but also, more importantly, help them find you easily.
Another big ranking factor for local SEO is to encourage customers to leave positive reviews on your GMB listing. Your star rating is also displayed on the Google map to searches so a high rating can also improve your click through rate from the Search engines too. Google wants to translate your traditional popularity into online. Hence getting positive reviews from your clients and customers is very important these days, so it will be an essential that business owners, administrators or concerned professionals communicate with their full capacity clients and customers to get positive reviews from them which mention their services and products.
Reviews are always an interest of scrutiny, whether it be positive or negative. With Google My Business, it can come from anyone, from field experts, regular customers or clients, and anyone else. Reviews are one way that helps them and clients get their concerns directly to you, that is why it’s important to respond back. For every negative reviews, proper response with your clarification is essential to convert their impact positive.
Google My Business shows customer data through their information. By using information, you will be able to see and study how people came across your website for more information about your services and products, and what they are looking for. You can also observe how many customers visit your website, and how many times they have viewed your services and products related informations and from where they exit your website. This is very important data for your local SEO strategy, as you can instantly observe how well you are performing, and see which new strategies and techniques you can use to boost your business amounts.
Having an online business behind closed doors is a challenge, as you are always facing a lot of competitors in your niche. It is always important to find ways to stand out, and improve your Google My Business account will do just that. Using this tool GMB, you would be able give your online business the visibility it takes, and help potential customers find you easily.