Why Retailers Should Focus Their Mobile Commerce Strategy on Tablets
Retail marketers and mobile strategists are putting a lot of effort into reaching their mobile audience, mostly to increase brand awareness and increase online sales. With those improvements and innovations, we’ve seen a related rise in pill web traffic. As of February 2013, an Adobe survey revealed that pill web traffic had exceeded smart phone web traffic for the first time in the You. S. Additionally, the web traffic from pills already is the reason 10% of the global traffic on retail websites. NPD Display Search has estimated that 2013 will ultimately show You. S. pill sales being greater than computer sales. These statistics and forecasts are just the magch beginning of the arguments for why retailers should keep their eyes on the pill and consider utilizing the pill for their personal mobile commerce strategy.
Pill Owners Comprise a large, Growing Audience.
mPortal and Parks Associates have reported the number of US pill users will show a 61% increase from 2013 to 2014. Similarly, IHS iSupply forecasts that in 2015, more than 50% of Americans will own a pill. With these kinds of numbers, retailers would be hard-pressed to ignore the pill as an approach of extending and changing the customer shopping experience for the better. Pills owners should no longer be a supplementary target.
Pills Are used for Online Shopping More than Any other Mobile Device.
According to the Adobe 2013 Digital Publishing Report, 55% of pills owners and 30% of smart phone users already use their device for shopping. eMarketer’s 2013 study showed that of the number of online shopping transactions, pills make up 17% of the total 24%. For a passing fancy note, pill online sales are believed to grow at a faster pace than smart phone online sales. Clearly, the pill has become a solid road for online shopping and will only continue to end up being a more powerful one.
Pill Owners Spend more Than Other Mobile Device Consumers.
Compared to other avenues for online shopping, pill owners spend a lot more than both smart phone consumers and computer consumers. According to the 2013 Adobe Digital Listing, it was found that pill owners spend around 54% more per transaction than smart phone consumers and 20% more per transaction than computer users. The numbers are strong enough evidence to specify the requirement of extending one’s mobile commerce strategy to the pill.
Pill Users Are generally Better Customers.
Former Hautelook CMO Greg Bettinelli mention to the breakdown of Hautelook. com’s online traffic. 50% of the traffic stems from mobile phones, Bettinelli said, with 55% of these traffic being from touch screen phones and 45% from pills. Though for Hautelook. com specifically, pill users contribute less to overall sales than touch screen phones do, Bettinelli speaks to quality of customers over quantity. “Tablet transactions are an average of 50% bigger than ones on i-phones, inch Bettinelli says. “If we make $2 for you personally on an iphone, we make $2. 50 for desktop users and $3 for ipad consumers. An ipad is a pre-qualifier for a better customer, a lot of our better customers have iPads. I can’t say it’s fully because of the device. The device is a good experience, but it’s not that much better than the computer, so it will be as much about the customer who uses that device. An ipad is an indicator of the standard of a buyer. inch
“So the message to retailers should be… when you’re interested in driving that purchase decision and buy intent, you need to think about how pills play into your strategy, inch said Lynly Schambers-Lenox, Group Product Marketing Manager at Digital Publishing at Adobe.
With one of these strong facts supporting pills, it is readily apparent that pills should be the central focus of one’s mobile commerce strategy. It can give you the customer with an innovative shopping experience and, for the retailer, bring in quality customers and better customer contact. Not only is the number of pill owners on the rise, but so is the frequency with which these user shop online and the amount of how much they spend online. The pill is creating a strong customer base that retailers would be silly to ignore and not take advantage of. The pill is a rising star and is demanding attention.